If today is the day (and it is), it's probably time for another popular streaming service to raise its prices: Disney's streaming portfolio, which includes Hulu, Disney Plus, and ESPN Plus, will increase its fees starting in October No one likes it when subscription fees are raised, but since these are among the best streaming services, the cost is at least somewhat justified

According to Variety, Disney will implement the price increase on October 17 This means that you will only be able to enjoy the current Disney Plus, ESPN Plus, and Hulu prices for a few more months After that, it will be up to you to either cancel the services or pay the additional monthly fee

The $2 price increase applies to the single-service monthly and annual ad-supported plans as well as the Disney Plus, Hulu, and ESPN Plus triple-play bundles Ad-free Hulu and ad-supported Disney Plus/Hulu duo bundles will go up $1

The ad-free Disney Plus/Hulu Premium plan will remain $1999/month The newly announced Max, Hulu, and Disney Plus bundles will also keep the same prices: $1699 (with ads) and $2999 (without ads)

Here is a breakdown of the new prices compared to the previous prices:

The Hulu + Live TV plan is the most significant increase at $6, but all services except Disney Duo Premium are increasing at least $1 Starting September 4, Disney Plus will ABC News Live channel and access to playlists focused on early childhood content Whether or not you'll be interested in these is a matter of taste, but at least the price increase comes with some additional content

"The playlists are the latest example of providing the best value and experience for subscribers every time they open Disney Plus," says Alisa Bowen, president of Disney+

"With news, children's content, popular genres, hit TV shows, blockbuster movies, and more, there is something for everyone in this lean, season- and interest-driven viewing experience"

It will be interesting to see how this price increase will affect Disney's long-term subscriber base and its many streaming options Streaming is an important part of the company's future, and bundling appears to be the main focus Bundles are intended to act as a bulwark against churn (the cycle of subscribers cancelling and then signing up again later) But streaming bundles are taking us back to the days of cable TV, when we were tied to packages containing channels we didn't want

"With this increased content offering and new ways to enjoy your favorite Disney Plus content, Disney's subscription plan remains one of the best deals in streaming today," the company said in its official announcement At least, Disney seems to think there's value there, but ultimately subscribers will have to let their wallets do the talking